Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Now, more than ever, brands need robust data to guide their marketing decisions, help them navigate difficult times and capitalise on new opportunities for the fastest possible recovery. To build this ...

Test marketing is an important tool in the manufacturer's research and development toolkit. Many firms test market a product before investing millions of dollars mass producing it. Test marketing may ...