It began as an endeavour by Surf Excel to build bonds with the Islamic community across Pakistan and India in the holy month of Ramadan. This was something which, rather surprisingly, very few global ...
This case study shows how Surf, a detergent brand, successfully related its brand message to the Ramadan celebrations in Pakistan and India. 'Those who produce a good action, will receive ten like it' ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback