Surf Excel launched an environmental initiative this Ramazan to make Karachi more sustainable. Building on the concept of sadaqah jariyah, it encouraged individuals to plant trees around them. We ...

The detergent category communication has undergone a huge shift in the last couple of years. In a category where dirt and stains have always been portrayed as undesirable, Surf Excel’s ‘Daag Ache Hain ...

Surf Excel’s decade long campaign, Daag Acche Hain, has taken a new shape in Haar Ko Harao. The new philosophy is an extension of the ‘Dirt is Good’ philosophy taking foward Surf Excel’s brand journey ...

Fortunately, Surf Excel understands the importance of consistent and persistent messaging across multiple platforms. You may have appreciated the #EkNekiRozana TVC the first time you came across it, ...

To take forward its 'Daag Acche Hain' brand proposition, Hindustan Unilever has rolled out an ad campaign for Surf Excel. Created by Lowe, the campaign addresses the values a child can demonstrate, in ...

As the vibrant festival of Holi began, with colours and water guns being sprayed in the air, an important message started making waves on social media—urging people to celebrate responsibly by keeping ...

Surf Excel, a brand synonymous with tough stain removal, unveiled its groundbreaking platform, Excel Champs, at a high-profile event held at The Westin Dhaka. This initiative aims to nurture holistic ...

On the occasion of World Environment Day, washing powder brand Surf Excel has come forward to inspire children to do something positive for the environment, starting by planting some trees. Unilever ...

March 8 : One of the most joyous and biggest Indian festival Holi has taken a vibrant and beautiful shape in the hands of the Surf Excel ad. In February, they released a lovely video of children ...

As per the report, the increase is estimated to be around 3.5 percent. New Delhi: Consumers buying Surf Excel, Rin, Lux and other items will now have to pay extra bucks as the company has hiked the ...

This is a story of the rarest of the rare unicorn, the one that has generated more than a billion dollars in actual sales, not mere valuations. In other words, it’s a unicorn that enjoys its consumers ...