Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Researchers have found that the subliminal presentation of images of one's own face activates a central component of the dopamine reward pathway, thus illuminating the mechanisms behind our powerful ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...