Although the idea that instrumental learning can occur subconsciously has been around for nearly a century, it had not been unequivocally demonstrated. Now, new research uses sophisticated perceptual ...

Athletes who are exposed to subliminal visual cues when they are participating in endurance exercise will perform significantly better, a study has demonstrated. Subliminal visual cues are words, ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

Flag waving is considered to be a metaphor for stirring up the public towards adopting a more nationalistic, hard-line stance. NEW YORK: Flag waving is considered to be a metaphor for stirring up the ...

Subliminal advertising really does work, claim scientists who found that people subconsciously respond to flashed messages - especially if they are negative. By Richard Alleyne 28 September 2009 • ...

This article is reposted from the old WordPress incarnation of Not Exactly Rocket Science. For all the millions that are poured into electoral campaigns, a voter’s choice can be influenced by the ...

A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, ...

Joel Weinberger : The first experiment actually was inspired by our President George W. You might recall in the last presidential campaign there was some controversy over whether there was a ...