Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...
This workshop provides an overview of types of qualitative designs: in-depth interviews, focus groups, content analysis, observation, sampling strategies, participant recruitment, constructing an ...
Instructor: Bryan C. Taylor, Professor of Communication (https://www.colorado.edu/cmci/people/communication/bryan-c-taylor). Registration: email Prof. Bryan Taylor ...