Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win ...

If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR code to browse the menu and place an order. Maybe while you’re on the restaurant’s website the catering deals ...

Target is using mobile bar codes in-store to promote the season’s 20 most popular toys. By using the Target mobile application, consumers can scan the QR codes and buy the items. “The way we look at ...

Cybersecurity experts are warning about scammers using QR codes to take advantage of unsuspecting victims. What is a QR code?

The digital shopping world is firmly upon us. Target is making the lives of parents a little easier this winter, with the addition of QR Code shopping. The company is planning to prop up 20 popular ...

As shoppers continue to consult smartphones while in store for price and product comparison, Quick Response (QR) codes have become powerful marketing tools for sharing and promoting content in ...

The Apple Store experience in 2020 has been defined by COVID-19 safety measures. But in the background, Apple has been steadily iterating on new ways to educate customers through improved store ...

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...