There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...

Soft drink giant Coca Cola has recently come under fire for an offensive ad campaign promoting Sprite. The advertisements appeared in Ireland and featured hackneyed jokes you’ve probably already seen ...