Wrapped, which was unveiled on Dec. 3, drew 250 million engaged users in only 65 hours, a milestone that took over a week to ...

We sat down with Marc Hazan, Spotify’s Senior Vice President of Marketing & Partnerships, to get the scoop on this year’s ...

Spotify released its annual Wrapped analysis, which compiles users' 2025 listening data, and introduced the new category of ...

Listeners dove headfirst into spicy romance and romantasy, as series like Fourth Wing by Rebecca Yarros and A Court of Thorns ...

The end of 2025 is almost upon us. And it’s time to unpack Spotify Wrapped. On Wednesday, the music streaming giant delivered ...

Wrapped 2025 received incredible traction, climbing to become the biggest Wrapped campaign to date with over 200 million ...

Like probably many avid music listeners, the IDS arts desk has been waiting all year for Spotify Wrapped to release. So, here ...

Spotify added new features to its Wrapped package after the 2024 iteration was criticized by fans as its “worst” effort ever.

Spotify explains that each 'data story' in your Wrapped uses the metric 'that makes the most sense for that specific ...

Spotify Wrapped shows how listeners now buy and belong to music. A consumer shift to be explored at Riyadh Music Week, where ...

Spotify Wrapped returns to its data-driven roots with new interactive features, deeper insights, and social experiences ...

As well as turning personal data into shareable moments, Spotify’s great marketing genius is introducing new features to keep it fresh, like a “listening age” based on the release years of the songs ...