Open source is not a case of "build it and they will come." It takes real marketing to make it work. Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech ...

Correia, 36, succeeds Howard Steinberg, who founded Source in 1989. Steinberg has assumed the position of CEO and chairman for Source Marketing Cos., which encompasses both Source Marketing and ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

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Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...