Correia, 36, succeeds Howard Steinberg, who founded Source in 1989. Steinberg has assumed the position of CEO and chairman for Source Marketing Cos., which encompasses both Source Marketing and ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Direct marketing can be an effective way to build lasting relationships with your target audience and increase sales while cutting costs. There are also numerous benefits of direct marketing to ...