Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...

CULVER CITY, Calif., Oct. 31, 2024 /PRNewswire/ -- Smashbox Cosmetics is thrilled to announce an exclusive collaboration with Mexico City-based accessories brand ILKA. Previewed at Mercedes-Benz ...

NEW YORK--(BUSINESS WIRE)--Today, Perfect Corp., the global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, is proud to announce the extension of their partnership ...

National Lipstick Day is officially one day away (July 29th) and Smashbox Cosmetics just announced the release of an addition to their “Be Legendary” Lipstick line. There are many elements that make ...

Smashbox Studios in Los Angeles is open for beauty business. (Photo: Smashbox) For 25 years, Smashbox has enjoyed a unique position in beauty as both an in-demand event space and prestige color line.

I Tried 11 Viral TikTok Foundations & These Are the Ones That Live Up to the Hype While all of the primers smooth skin and deliver key antioxidants to protect skin against environmental aggressors ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

This company is known for their incredible primers, and now they're adding one more to the family. Surprising their fans for the new year, Smashbox Cosmetics launched their Radiance Primer Cream. It's ...

Anderson said she was "honored" to be featured in Smashbox's latest campaign. After several makeup-free moments, Pamela Anderson is all glammed up again for her latest collaboration with Smashbox ...

In this digital era, looking camera ready at all times has become almost a necessity. So, the timing seems right for a beauty concept store and photo studio that caters to the Instagram crowd and the ...