When the marketing management team expresses a desire to gain a 20 percent increase in sales for every million dollars spent on advertising, strategies and objectives must be formulated to achieve ...

Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line. Many business owners have a plethora of creative ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Your marketing is more expensive than you think. There are the direct costs of your marketing team and the money you spend to buy services like design, copy and channel space. But there are also the ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.

Discover the step-by-step marketing plan that turned simple email campaigns into $47,000 in revenue in just three months — and how you can apply these proven strategies to grow your own business. The ...