During the dot-com heyday, companies slapped sites on the Web and waited for traffic to pour in. They counted “eyeballs” and measured their site’s “stickiness” as a way to convey the online real ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights.

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

Will Your Network Traffic Analysis Spot Today’s Threats? Your email has been sent Yesterday's network traffic analysis tools leave you vulnerable to new security ...