Short-form advertising video -- via TV, streaming and digital platforms -- continues to play an important role in effectiveness for brands when it comes to advertisers’ media mix, according to a new ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, the digital advertising landscape has shifted with the rise of short-form ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Adjix embed ad example in a text message tweet. Credit: Adjix As if 140 ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

Brand interest in both long-form and super-short digital video revved up in 2017, a duality that is likely to endure in the months ahead as strategies gel around capturing the attention of online ...

A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Seeking female talent to star in a series of short form videos promoting a family-owned automotive restyling center located in Orlando, Florida. The company's services include window tinting, vinyl ...

Raising $1.75 billion wasn’t enough to make Quibi a success. Nor was a massive spend on advertising. The short-form video startup had a short six-month lifespan during which it spent at least $63 ...