Developed more than a century ago to take advantage of a new communications technology, the inverted pyramid remains a controversial yet widely used method of reporting news and will have a future in ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front) makes this ...