Sales and marketing misalignment is a sad reality for many B2B companies. When those two teams aren’t in sync, every revenue-generating department feels it. The good news is that there’s a way to fix ...

Developing a strong relationship between an organization’s sales and marketing teams has been a “Holy Grail” for many of us for decades. Almost two decades after the Harvard Business Review’s report, ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Small businesses often organize their sales and marketing operations differently than larger businesses, putting more of an emphasis on sales until they have sufficient capital and staff to elevate ...

Interview prep for sales and marketing candidates getting ready for to meet potential employers. If you work in sales or marketing, odds are good that you’re not worrying up a storm the night before a ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

Opinions expressed by Entrepreneur contributors are their own. Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...