Sales and marketing misalignment is a sad reality for many B2B companies. When those two teams aren’t in sync, every revenue-generating department feels it. The good news is that there’s a way to fix ...

What is more important to your organization: marketing generating a high volume of sales leads or sales closing a higher percentage of leads? Are they mutually exclusive? I don't think they are, and I ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Does your business spend too much or too little on sales and marketing? And is that money spent in the right places? To answer these questions, you need to know how much it costs to acquire and retain ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Small businesses often organize their sales and marketing operations differently than larger businesses, putting more of an emphasis on sales until they have sufficient capital and staff to elevate ...

Interview prep for sales and marketing candidates getting ready for to meet potential employers. If you work in sales or marketing, odds are good that you’re not worrying up a storm the night before a ...

Silo mentality remains one of the biggest barriers to success for many organizations that continue to view sales and marketing as completely separate worlds, with separate interests and objectives. In ...

Opinions expressed by Entrepreneur contributors are their own. Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...