Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the ...

Sales and marketing may go hand in hand, but they are two very different functions with different purposes. The function of sales is primarily concerned with individual customers, while marketing is ...

Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

In the ideal scenario, every business would have a balance between sales and marketing, but the reality is that this balance isn't always possible. This means that as a business owner, you are ...

There’s never a bad time to revisit marketing strategy, to gauge its effectiveness and make necessary adjustments. One of these adjustments is often a means of better aligning the functions of ...

Learn how sales engagement technology connects marketing and sales, improves communication, and helps teams convert leads faster and more effectively.

If you're thinking of starting a retail business, two prominent terms you'll likely come across are sales and merchandising. Both functions are part of the marketing mix, which includes channels of ...

Quite often, the words “marketing” and “sales” get used interchangeably. Cold calling might be considered marketing. Social media might be considered sales. Considering marketing and sales as ...