It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...

Sales and marketing teams both play an integral role in generating and converting leads into sales for a business. However, these two departments may not always effectively communicate with each other ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Tim Ringel You can’t go ...

It’s almost axiomatic that growing revenues will require adding sales and marketing costs at the same rate. Most heads of sales and marketing believe in their bones that their teams cannot get more ...

Is Salesforce a CRM company? Or is it an AI company? The pivot towards generative AI everywhere over the past six months has made that an entirely valid question - and it’s not one that’s had the most ...

Your small business has grown to the point that you're ready to create a sales and marketing department – it's a smart move, as there is much overlap between the two functions and they will benefit ...

Like the three-word phrase “I love you” or the smell of fresh-baked apple pie, some things are comfortingly familiar and simply don’t change. This holds true when it comes to marketing too; success ...

To succeed, small businesses must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using ...

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Kevin M. Sheehan, Interim CEO, reported, "we are making good progress and our operating results significantly improved over the course of the first quarter. While performance in the quarter was ...