True customer engagement is a vital part of any sales or marketing strategy. Engaging in the right way can earn interest, investors and brand enthusiasts. On the other hand, poor communication may ...

The language of sales is not so much about what is said, but rather what the customer hears and believes. Whether they are used for phone sales or in-person meetings, effective language skills are ...

Our body language often says more than the words coming out of our mouths. This is especially true when it comes to sales. When you are trying to sell a product or service to a potential buyer that ...

Consumers don't like feeling as though they're being sold to. This quirk has made it extremely difficult for scales teams to script interactions between consumers and salespeople. To work around this, ...