If you think you know your perfect foundation shade, be prepared to question everything. After all, you’ve never had shade options like this. PUR is launching 100 shades of foundation and concealer ...

It’s on sale now, too. Wearing foundation as a concealer is one of my favorite beauty hacks, especially as someone that prefers natural-looking makeup. Foundation sticks, like the celebrity-worn ...

For so long, too many brands got away with doing the bare minimum when it came to providing inclusive shade ranges; fortunately, more and more companies are stepping up to the plate to cater to a wide ...