Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...

Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

The U.S. Department of Agriculture is telling states to begin turning over sensitive data on applicants to the food assistance program previously known as food stamps. The agency has recently expanded ...