You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...
Marketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...
Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...
What’s the difference between taking advantage of an opportunity and shouting into the void? The answer, as usual, is strategy. Too many marketers continue to create content and advertisements as if ...
Marketing advocates of creative concepts can peacefully coexist with their number crunching teammates when the right funnel strategy is deployed. That’s the perspective from the global consulting firm ...
One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...
New, prominent funnel marketing agency, Funnel Construction, announce their official launch to offer funnel-based marketing and build high-converting sales funnels for businesses The team at Funnel ...
Silo mentality remains one of the biggest barriers to success for many organizations that continue to view sales and marketing as completely separate worlds, with separate interests and objectives. In ...
As marketers, we know a huge shift is happening in the buying process. Nowhere is that more pronounced than in the B2B space. These days, buyers do their own research. They don't talk to salespeople ...
REDWOOD CITY, Calif., Sept. 30, 2025 /PRNewswire/ -- Liftlab, a leader in full funnel media planning, and Stellair, an AI-powered media operations automation platform, today announced a strategic ...