Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it. Hot on the ...

Kyonosuke Yamashita is pro for Primitive Skateboards! Paul Rodriguez and the rest of the Primitive squad surprised Kyonosuke with his pro board on December 10th at their 10-Year Anniversary party.

Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so. The Primitive team is stacked. Duh, I know.

Primitive Skateboards just dropped another bangin' new video, ‘TESTING 7’. It's a ripping, five-minute team montage that wastes absolutely zero time getting to the good stuff (well, at least after ...

Kikkoman Foods, the worldwide soy sauce maker with a plant in Walworth, has teamed up with Primitive Skateboard Co. to produce a line of skateboard clothing and skateboards bearing the Kikkoman ...

Primitive Skateboarding is taking classic superhero artwork by legendary French artist Jean Giraud, better known as Moebius, and emblazoning it across a line of skateboards and skater gear as part of ...