Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Gatorade, the energy drink for the tough kids on the playground, is ...
Coke's Powerade is undertaking a bold and innovative print and outdoor effort that positions category leader Gatorade as only half the brand Powerade is, writes Natalie Zmuda. It plans to blitz the ...
NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...
Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...
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