Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

PHOENIX, ARIZONA - JANUARY 22: Ja Morant #12 of the Memphis Grizzlies reacts during the second half of the NBA game at Footprint Center on January 22, 2023 in Phoenix, Arizona. The Suns defeated the ...

The young boy portraying Ja Morant, working out on an oversized tire just like Morant once did, still appears on screen. But everything else about the March Madness Powerade commercial that was ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...

Florida State football's defensive end Patrick Payton landed his first NIL deal. Payton is part of a newly launched Powerade marketing campaign titled 'Commitment Takes More.' “I’m just blessed with ...

Following the recent gun brandishing incident, Ja Morant has been suspended by the NBA. The Memphis Grizzlies‘s statement said that the basketball player will not be playing any of the games up until ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Gatorade, the energy drink for the tough kids on the playground, is ...

Are you a print subscriber? Activate your account. By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

Coca-Cola Great Britain (GB) has signed up Manchester United and England football star Wayne Rooney for a push on its Powerade sports drink around this year’s FIFA World Cup. A 30-second Powerade ...

Sha’Carri Richardson was named as one of the faces of POWERADE’s new Olympic campaign and the fastest woman alive wants to talk all about it. As per an official press release, Richardson was named, ...