Positive sales pitches work better for premium products and that strategy could be applied to higher value agricultural goods such as organic produce, grass-fed beef and other certifications, said a ...

Due to the emergence of several severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) variants of concern, vaccine-induced immunity to protect against severe coronavirus disease (COVID-19) has ...

Please provide your email address to receive an email when new articles are posted on . Although patients express concerns regarding the safety and efficacy of biosimilars, physicians can improve ...

PULLMAN, Wash. -- Consumers are more likely to choose a higher-priced item when it’s correlated with messages that emphasize an increase in the product’s positive attributes—rather than a reduction in ...

It’s been almost exactly 10 years since I first wrote a post on framing effects in this blog. A lot has happened since then, including a growing number of cross-cultural studies on decision-making and ...

It’s been almost exactly 10 years since I first wrote a post on framing effects in this blog. A lot has happened since then, including a growing number of cross-cultural studies on decision-making and ...