Put the brakes on your uplifting-content startup! The firm Outbrain found in two studies that headlines with “negative superlatives” vastly outperformed those with positive words: Compared with ...

Where language is concerned, it is quite common to come across arguments like, “If I am communicating, why should I pay much attention to grammar?” “Language evolves” or “Hey man, we are not in class ...

The words and techniques used in headlines depend on the content they’re being used for. Courtesy of Kaushik Narasimhan Headlines serve many purposes. They’re used to draw people to content, convince ...