Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Podcast studios will go out of business unless they reevaluate programmatic advertiser rates. According to Libsyn’s podcast advertising rates report from July, podcasts received an average CPM, or ...

Audio analytics and research platform Veritonic and independent podcaster Acast recently joined forces to uncover unique insights about programmatic podcast ads. The research aims to identify ...

Apple’s effort at producing original podcast series must be going well. According to Bloomberg, Apple is interested in bringing ads to its “higher profile, narrative programming” for the first time.

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...

Announcements about AI being used in radio and audio applications continue to roll in. Dan (left) and Jim Price Price Brothers, a sibling company to ad agency Oink Ink Radio, recently launched a ...

In April, Signal Hill Insights shared research revealing that senior executives are twice as likely to be “power listeners” of podcasts and on-demand audio. Now they’re unveiling more data on how B2B ...

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Publishers like CNN, NPR, The New York Times, Barstool Sports, Slate and ESPN will offer their podcasts on the streamer without ads. By J. Clara Chan Digital Media Writer As Amazon Music seeks to gain ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...