Grocers must ensure transparency and highlight the clear customer benefits of tech, such as fewer pricing errors and faster, ...

Lamp and lighting vendors agree that with rising fuel and raw material costs (steel, copper and brass), one major key to success in 2006 is instilling the finished product with a higher perceived ...

"Perceived value" is an important marketing concept. It lies at the heart of marketing and deals solely with the customer's perception of a product. Perceived value is a consolidated measure because ...

For all of the talk about ESPN's sky-high cost to cable companies, which they in return, pass on to the customer, cable operators viewed ESPN as having the most perceived value among all networks – ...

The winds of change are blowing harder than they ever have before in China, the country that controls the destiny of our industry more than any other. We are about to find out that unlike Las Vegas, ...

Why does the listening public think music is worthless? Although music streaming has become hugely popular, this popularity has yet to translate into significant revenue, largely because potential ...

After years of protecting corporations with commercial cyber insurance, the value of cyber coverage has crystalized in the minds of decision-makers. As a result, leaders who have benefited from ...