ReachReport, a leader in the field of public relations reporting, proudly celebrates the launch of its Mobile Assistant, further solidifying its position as a key tool for making PR coverage reports.

PR measurement has been a challenge for the PR industry for years. It definitely mattered, but it was often easier to ignore it, letting it sit alongside other tasks that no one wanted to tackle.

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

The communications landscape is transforming quickly and the methods used to measure success are evolving along with it. PR & Marketing teams can no longer rely solely on quantitative metrics; they ...

Miami, Nov. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading public relations software powered by intuitive technology, has released its 2025 State of PR Measurement Report, revealing how AI and ...

1. In terms of measurement, how have you seen the role and expectations of the PR department evolve? As technology advances and the media landscape continues to change, PR measurement has to change ...

Seven billion impressions. Two thousand placements. On paper, the numbers look impressive. But in truth, they’re vanity metrics—broad, inflated, and disconnected from business outcomes. The boardroom ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Beck Bamberger founded BAM Communications in 2007 and has since founded three other businesses, Bite San Diego, Nosh Las Vegas and Pangea Pal. Making decisions is a daily and unending to-do function ...