Over the span of more than nine decades, the Reverso has undergone a remarkable transformation. The original Staybrite steel case has given way to precious metals, while the once-blank flip side has ...

At Watches & Wonders 2025 in Geneva, Jaeger-LeCoultre presents an exceptional lineup of Reverso timepieces, showcasing the Maison’s continued dedication to craftsmanship, innovation and design.

Jaeger-LeCoultre’s Reverso was first released in 1931, but it is a product of an era that began six years earlier and continues to define the iconic watch today. To honor the centennial of the 1925 ...

Although it was first created as a sports watch for polo players in the 1930s, the Jaeger-LeCoultre Reverso has morphed to become what is arguably the most versatile dress watch on the market. Thanks ...

The works in the Reverso Tribute Enamel Hidden Treasures trio were chosen not only because of their intriguing provenance but because the artists were active when the Reverso was introduced in 1931.

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here. It’s not every day that you find yourself in a room ...

It isn’t every day that a watch brand opens a pop-up exhibition about time, but Swiss watch brand Jaeger-LeCoultre has made it a tradition. Additionally, the exhibitions it has held have absolutely ...