“What was going through your mind to think that a man missing an eye would be a good way to sell dress shirts?” “I’d seen some research which showed that if you can inject into the ad an element of ...
18 September 2016 'There's a new consumer on the horizon' Manama - Ogilvy Noor has announced the release of its latest book 'Generation M: Young Muslims Changing the World', an exploration of what it ...
Notwithstanding his reputation as a creative genius, it may well be that the best ad David Ogilvy ever wrote was not included in his classic work from the 1950s and ’60s — “The Man in the Hathaway ...
A biography of advertising pioneer David Ogilvy. David Ogilvy was a pioneer of modern advertising. A high-flying British ex-pat who founded the agency Ogilvy & Mather in 1948, Ogilvy charmed his way ...