(WVEC) -- Coca-Cola introduced their My Coke Rewards program in 2006. Consumers were given codes with each purchase. The codes became points that could be used to redeem items, such as Amazon gift ...

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program. Chat boards and message boards have been buzzing about problems with point values, ...

While Coca-Cola easily remains one of the world’s strongest and most-loved brands, it’s no secret that it’s scrambling to respond to sales erosion resulting from growing consumer rejection of regular ...

Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands. “My Coke Rewards” will run as an open-ended continuity program, but also ...

Enter any 20 participating My Coke Rewards codes in the box on their website by 5/25/16 and get a FREE ticket to one of the following amusement parks or water parks including Carowinds, Kings Dominion ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

Visit the World of Coca-Cola and get tickets using your My Coke Rewards points. For 320 points you can get one free admission. The World of Coca-Cola at Pemberton Place® in Atlanta, Georgia is the one ...

While Coca-Cola easily remains one of the world’s strongest and most-loved brands, it’s no secret that it’s scrambling to respond to sales erosion resulting from growing consumer rejection of regular ...