Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

I can probably count on one hand the number of great company mission statements I've seen in my over two decades in marketing. While most business owners have been told that they need to have a ...

Mission statements are not one-size-fits-all, although there are some guidelines that can help you craft one that effectively captures the purpose and goal of your business. The general rule for these ...

Having worked in strategy for over 10 years and studied and lectured in strategy, I truly believe the act of “strategy making” can influence positive directions for companies and people by asking them ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

A mission statement can be a powerful tool to help ensure your company remains consistently excellent and focused. It is your “why” – it’s why you exist. Your strategy. Your core. Your vision. Your ...

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

Opinions expressed by Entrepreneur contributors are their own. Nine out of 10 of all the mission statements I read in business plans are wastes of time, paper or digital space. The rare one is a ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...