Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

McDonald's global sales slumped in the second quarter, marking the first decline for the fast-food giant since 2020 as inflation-weary consumers pull back on eating out. In the U.S., McDonald's ...

McDonald’s is planning to open 10,000 new stores globally by 2027, in what the world’s largest fast food chain says would be the “fastest period of growth” in the brand’s history, while also ...

McDonald's announced a drop in sales for the first time since 2020, when restaurants closed because of the pandemic. This time, it's because people are feeling the pinch of inflation. McDonald's is ...