That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on ‘Why Marketing Mix Modeling ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and ...

Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted a migration ...

Marketing mix modeling (MMM) is a relatively new concept that combines a variety of marketing channels with large data sets of historical performance data. This combination helps channel marketers ...

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...

Although some called 2016 the year of attribution, many marketers (and their bosses) still aren't clear on exactly what marketing attribution is. The concept is simple: You attribute credit and value ...

Performance marketing has matured. Platforms are more efficient. Data is more accessible. And every dollar spent is now ...

Affiliation marketing models provide different ways of bridging the gap between merchants and their potential customers by using affiliate marketers. Basically, there are three different types of ...