That rainbow of fruits sitting in your kitchen isn’t just pretty to look at. The vibrant hues of your apples, berries, and citrus fruits are actually nature’s way of signaling what’s happening beneath ...

Washington State University chose its new apple variety Sunflare based on flavor, mouth feel, storage, durability and ease of growing, but color also was in the recipe for success. Shoppers buy with ...

Looking for a way to bring instant energy, warmth, and personality into your space? Consider the beauty of fruit colors. Think lemon, lime, raspberry and orange — these juicy hues can transform a ...

Fruits come in a glorious rainbow of colors. Raspberries, kumquats, lemons, avocados, blueberries, figs; the colorful array rivals a 96-pack of Crayola crayons. But scientists have long debated ...

Fruits can get their colors from a lot of places. New research suggests that the color preferences of the animals that eat fruit are among the strongest influences on fruit color. It’s an assumption ...

On a recent visit to the supermarket, I found myself terribly disturbed by a carton of fruit. There, among the raspberries and blueberries, were ghostly white strawberries. They were the inverse of ...

When it comes to appeasing your eyes while being mindful of your health, there’s nothing better than a platter full of colorful fruits! Pick a couple of red apples, bring in a few yellow bananas, put ...

We have all likely been told to “eat your vegetables,” but has anyone ever suggested that you should eat the rainbow? It’s no secret that fruits and vegetables are a very important part of a healthy ...

Materials scientists at Harvard University and the University of Exeter have invented a new class of polymer fibers that change color when stretched. As is often seen in nature, the color is not the ...

New evidence supports the idea that plants owe their rainbow of fruit colors to the different animals that eat them. Researchers first had to get past the fact that most animals don't see colors quite ...