Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

If you’re stuck in low single digits and celebrating every .5 percent increase as a big win, I’m inclined to say that landing pages are, in fact, killing your conversions. See, if you’re doing the ...

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. The report was based on an analysis of more than 186 ...

If your landing pages are strictly made up of text, photos and graphics, it may be time to rethink things. When used correctly, videos can dramatically increase landing page conversion rates. Indeed, ...

If you’re a business owner, there is a good chance you’re looking for ways to generate leads and guide people to your product or service—and landing pages can do just that. By offering people a ...

Did you know that when a landing page is designed properly, it can help to enhance your conversion rate by as much as 300%?

You may have heard that Google had recently updated their algorithm to favor mobile-friendly web pages. That’s obviously a move in the right direction, considering the growing percentage of people ...

Opinions expressed by Entrepreneur contributors are their own. A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

Landing pages are a big up-front time investment for entrepreneurs. Between choosing the colors, writing the copy, and selecting the offers, landing pages can eat up energy and resources. The overall ...

In order to make money online, you need to get your web visitors to convert—an action that might be defined as buying a product, turning into a lead by submitting personal information, or even by ...