Kellogg’s has one of the most iconic logos in consumer goods. Now, for the first time, that logo is also a custom typeface. The move to expand the logo into a proprietary typeface follows the Kellogg ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo. With the wordmark cropped to show just the 'og', the new billboards suggest ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...