As gadgets go, Juicero is pretty plain. Deceptively so. The cold-press juicing machine consists of a square-shaped, tablet-sized silver block of aluminum that’s affixed to a rounded, trapezoidal white ...

A glass of freshly squeezed juice certainly beats the mass-produced kind you'd buy off a store shelf — after all, it's both tasty and nutritious. Yet making fresh juice at home has always been a lot ...

This is Juicero, a $400 juice machine made by a Silicon Valley startup: Think of Juicero like a Keurig for cold-pressed juice. It takes packets, sold by Juicero, and squeezes them really hard until ...

Many of the great inventions we see come along spark a pang of missed opportunity among those seeing it for the first time on the news or in ads. We lament that we could or should have thought of the ...

It’s easy to mock Silicon Valley, where too often companies repackage familiar ideas and sell them back to us as exemplars of Groundbreaking Disruptive Innovation™. But, if you’ll pardon a pun that ...

is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade. Juicero’s Wi-Fi connected home juicer was always a shining beacon of Silicon Valley’s most ...