John Robbins, an heir to the Baskin-Robbins ice cream empire who rejected the family business to advocate plant-based nutrition, environmentalism and animal rights, died June 11 at his home in Soquel, ...
He walked away from his family’s hugely successful ice cream business to crusade for a plant-based diet and against cruelty to animals. By Jeré Longman John Robbins, an heir to the Baskin-Robbins ice ...
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