If you’ve been throwing your trusty pairs of jeans in the wash with the rest of your laundry, you’ve been doing it all wrong. Jeans should rarely, if ever, be washed. 'Ew,'I hear you cry. But, bear ...

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

It could be a tale as old as Levi’s: People debating how frequently to wash their jeans and the right way to get denim clean and spiffy. It’s time to settle the argument. How often you should wash ...

An artisan jean company in the Welsh town of Cardigan claims to have come up with the optimum way to ensure the perfect denim look...don't wash them for at least six months. David Hieatt, founder of ...

Don't get me wrong: I'm all about finding ways to eliminate the number of times I do laundry. But waiting a year to wash my jeans doesn't sit well with me. And yet, it apparently sits well with Chip ...

Levi Strauss and Co. today announced it has saved one billion liters of water since 2011 through its Water<Less™ process, which reduces the water used in garment finishing by up to 96 percent. This ...