As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The ...

Being funny is good, right? Sometimes it is. Humor in marketing can grab attention and make your brand memorable. But there are also downsides to looking for laughs. If your jokes fall flat, you can ...

Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

This fall, Massachusetts congressional candidate Carl Sciortino posted a heartfelt, funny video to YouTube titled "Father's Son." Blurring the line between traditional political advertising and ...

Ryan Reynolds has revealed that his recent incarnation as a global marketing supremo came about in part because of tireless efforts to get his hit comic movie Deadpool off the ground. “I spent ten ...