As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an ...

Better in means better out. Strong inputs like trusted questions and reference material help LLMs produce more accurate, usable customer survey drafts. Context shapes results. Vague prompts confuse AI ...

Every year, the Student Government Association (SGA) surveys undergraduate students to learn more about their most pressing needs and concerns, so it can advocate for university resources to address ...