Have you heard marketing analysts talk about using more informal ways to market products and services? Perhaps one that involves creative narratives instead of line-by-line scripts? Chances are you ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.