Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time. This allows promotions and incentives to be targeted not only on customer segment but on ...

Increasingly, retailers are looking to beacons to enhance the in-store shopping experience while simultaneously bridging their physical and online experiences. These Bluetooth-enabled devices are ...

One of the most intriguing technologies of 2013 was Apple’s iBeacons protocol in iOS 7, for Bluetooth Low Energy-based transponders known as beacons. Two years later, beacons are of very high interest ...

Since the Cleveland Cavaliers installed Bluetooth Low Energy (BLE) beacons in October 2014, the basketball team’s fans have received video content, promotional offers and other information via more ...