Andrea Fryrear is CEO and cofounder of AgileSherpas, a leading consultancy for building modern marketing operations that are AI-ready. Marketers are widely acknowledged to be among those greatly ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

For B2B marketers, it can feel as if all anyone is talking about these days is AI. It's all over LinkedIn, filling up our inboxes, and getting added to just about every tool in our martech stack. But, ...