Editor’s Note: Previously, this series on scholarly publishing has offered advice on approaching an editor, getting a book contract, and responding to negative peer reviews. Promotion is a crucial ...

I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to write a book. Perhaps, you have the itch also. Maybe one day, you were ...

Publishing has changed. Printed book sales are decreasing as more people buy digital readers and tablets, and anyone with a laptop and a dream can write a book. As the publishing landscape evolves, ...

The advice you see on blogs telling you how to get people to buy your book is all pretty much awful. Guaranteed in 5 easy steps! This isn’t because of bad intentions or even some sort of trickery, ...

Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. The advice you see on blogs telling you how to get people to buy your book is ...